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No ATM Fees Card ( интересный маркетинговый ход )

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  • No ATM Fees Card ( интересный маркетинговый ход )

    http://www.newswire.ca/en/releases/a.../01/c9063.html

    TD Banknorth Pilots No ATM Fees Card in New Jersey, Connecticut, Pennsylvania and Metro New York as Part of Bank Freely(SM) Positioning Launch
    TD Banknorth to Rebate Any Fee Charged by Any Bank in the World When
    Customers Use Their No ATM Fees Card

    PORTLAND, MAINE, June 1 /CNW/ - TD Banknorth today introduced a new No
    ATM Fees card in the New Jersey, Connecticut, Pennsylvania and Metro New York
    markets as part of the company's Bank Freely(SM) launch. The No ATM Fees card
    is available with any TD Banknorth checking account for new or existing
    customers in these markets, and provides unlimited ATM transactions at any
    bank, anywhere in the world, that accepts Visa(R) Debit Cards.
    "Our research showed that customers want to be freed from the hassles of
    banking and the worries of managing their money," stated Thomas J. Dyck,
    executive vice president and director of marketing for TD Banknorth. "Their
    concerns hit home to us and reflected many of the qualities that TD Banknorth
    strives for, such as keeping things fast and easy, and providing simple
    accounts that are easy to understand and don't have a lot of fine print."
    TD Banknorth is piloting the No ATM Fees card as part of the Bank Freely
    launch in New Jersey, Connecticut, Pennsylvania and Metro New York. Customers
    using the No ATM Fees card will not be charged a fee by TD Banknorth and will
    be reimbursed for any ATM fees charged by other banks--and that's no small
    change. According to Bankrate.com, Americans will pay an estimated $4.2
    billion in fees charged by other banks for ATM withdrawals in 2006.
    "Our No ATM Fees card is about as simple and straightforward as you can
    get," Dyck added. "The card is available with any current or new TD Banknorth
    checking account in New Jersey, Connecticut, Pennsylvania and Metro New
    York--no minimum balance required. You can use the card at any ATM on the
    planet, and TD Banknorth will rebate any surcharges from other banks.
    Customers simply have to check their monthly account statement to see what
    they saved in rebated ATM fees."
    TD Banknorth has adopted the Bank Freely tagline as part of its logo and
    brand positioning in its Connecticut and new Mid-Atlantic markets. The Bank
    Freely campaign includes extensive print, television, outdoor and online
    advertising, as well as a grass-roots campaign that will mobilize TD Banknorth
    Free Agents in communities across four states. The Bank Freely launch
    represents TD Banknorth's most extensive integrated marketing communications
    campaign in the company's history.
    "TD Banknorth's recent acquisition of more than 200 branches in the
    Mid-Atlantic and Connecticut provided the perfect opportunity for us to
    develop this new campaign and hassle-free No ATM Fees card," said Dyck. "We
    knew coming into these highly competitive markets would require a different
    strategy for TD Banknorth, so we did our homework, starting with consumer and
    competitive research. Findings from the research guided us in the development
    of the Bank Freely positioning, as well as the No ATM Fees card offer."
    To learn more go to TDBanknorth.com or call 888-5-FREELY for more
    information.

    About TD Banknorth Inc.

    TD Banknorth Inc. is a leading banking and financial services company
    headquartered in Portland, Maine, and a majority-owned subsidiary of TD Bank
    Financial Group. At March 31, 2006, TD Banknorth had over $40 billion of total
    consolidated assets and provided financial services to more than 1.5 million
    households in the Northeast. TD Banknorth's banking subsidiary, TD Banknorth,
    N.A., operates banking divisions in Connecticut, Maine, Massachusetts, New
    Hampshire, New Jersey, New York, Pennsylvania and Vermont. TD Banknorth and TD
    Banknorth, N.A., also operate subsidiaries and divisions in insurance, wealth
    management, merchant services, mortgage banking, government banking, private
    label credit cards, insurance premium financing and other financial services,
    and offer investment products in association with PrimeVest Financial
    Services, Inc. The TD Banknorth common stock trades on the New York Stock
    Exchange under the symbol "BNK". For more information, visit
    http://www.TDBanknorth.com.




    For further information: TD Banknorth Corporate Communications Jeffrey
    Nathanson, 207-761-8517 jeffrey.nathanson@tdbanknorth.com or TD Banknorth
    Mid-Atlantic Division Tara Williams, 201-236-2605
    tara.williams@tdbanknorth.com or TD Banknorth Connecticut Jennifer Gabriel,
    860-827-2580 jennifer.gabriel@tdbanknorth.com

    Как вам такая новость?

  • #2
    Времени нету читать пишу быстрее...в чем соль? вернее зарабатывать как будут?

    Комментарий


    • #3
      переманят клиентов и втюхают услуги, имхо

      Комментарий


      • #4
        а если невтюханные попадутся...хм

        Комментарий


        • #5
          Мдя. Это они погорячиличь. Интерчейндж имхо им всю прибыль убьет. Хотя может у банка сеть реально большая. И ритейлом перекрыть надеются... В принципе разумное зерно есть с тз маркетинга. Но опастно это...
          Реальность - это всего лишь иллюзия, хотя и очень назойливая. © А. Эйнштейн

          Комментарий


          • #6
            Ничего особенного... Многие мелко/средне-размерные банки в США уже в течение многих лет бесплатно предлагают снятие наличных с текущих счетов с использованием Visa Debit по всему миру.

            Кроме того, многие банки даже дают клиенту $1-$3 USD за первые 3-5 операций снятия в текуцем месяце, для того что-бы компенсировать возможные доп. комиссии, устанавливаемые владельцами банкоматов. Таким образом, операции по снятию в регионах, где доп. комиссии запрещены правилами МПС, мoгут даже приность [небольшой] доход клиенту .

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